NIKE FOOTBALL

RISK EVERYTHING

London, 2014

As the England Football team prepared for 2014’s FIFA World Cup, one question was on the tip of fans’ tongues: “What are they going to wear?!”

High Rise joined forces with Nike Football to paint kit launch murals across London. Designed by creative lab, ILoveDust, the campaign featured both photography and illustration, giving High Rise a range of styles to execute.

Southbank: 8,000 sq ft mural structure erected beside Thames River for England shirt launch, featuring Wayne Rooney and Jack Wilshere.

Clerkenwell: 50 ft tall mural featuring Wayne Rooney for World Cup duration.

Oxford Circus: 40 ft wide mural inside Nike Town for boot launch.